Love ice cream? Hate cancer…well, then…I have news for you!
The Cure Starts Now and Graeter’s team up once again this September in their annual Cones for the Cure campaign. This two-week long campaign will take place September 7-17th at participating Cincinnati, Dayton, Columbus, Lexington and Louisville Graeter’s locations. The Cure Starts Now’s mission is to find a cure for all cancers by focusing on pediatric brain cancer.
As part of their continued support for The Cure Starts Now, Graeter’s will be giving away free scoops of Elena’s Blueberry Pie ice cream to customers two times during the campaign period. Elena’s Blueberry Pie is a special flavor that was created in honor of 6-year-old Elena Desserich, the inspiration behind The Cure Starts Now. The element of surprise is what makes this such a great campaign, as the two free ice cream days will randomly be announced with the help of media outlets and social media. Be sure to “like” the Cones for the Cure Facebook page!
During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $15 savings booklet for every donation of $5 or more to The Cure Starts Now.
In 2016, over 50,000 people participated in the campaign which generated over $136,000 for The Cure Starts Now. To date, over $459,000 has been raised through the campaign to fund homerun cure research. Since 2007, The Cure Starts Now has funded over $7.3 million in groundbreaking research. To learn more about Cones for the Cure or The Cure Starts Now, please visit the website at www.conesforthecure.org.